What is social media content overload? Here’s how you can stop it!

Around 45% of the world’s population use social media daily - with the number growing rapidly. On average, users spend over 2 hours and 20 minutes on social media, according to a…


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What is the real value of paying for an influencer and how to track value for money

There's been a lot of talk recently about influencers value, and the real cost of working with creators or talent. How do you work out the right cost to charge as an influencer,…


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Happy #NationalFitnessDay – 5 brands sprinting off with social!

Get the social juices running (err) with 5 brands really making leaps and bounds on social media with their creative gold-medal content this #NationalFitnessDay!


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Why start up brands fail on social media… 5 things to avoid!

Some of my favourite client projects to work on are start up businesses. Working closely with a founder as they navigate the first steps of growing their amazing idea or brand -…


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What it was like to appear on Teen Mom UK on MTV…

It's not everyday you pop up on MTV... especially on a reality TV show. I'm used to being behind the camera, and sometimes in front presenting, but being followed around for…


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Having fun using Russian-owned app FaceApp? Its privacy policy makes for some interesting reading

If you've been on Twitter, Facebook, Instagram or literally online over the last few days you won't have missed the name FaceApp or the photos of friends and celebrities looking…


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5 reasons you should love TikTok by their own creators…

TikTok is an up and coming network. Why? Because it's got huge daily reach and usage, but is still to find it's feet in the evolving social media space.


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I spoke to BBC News about THAT ‘fake’ influencer engagement…

I've been chatting to BBC Newsbeat about this week's latest influencer drama, you can see an extract below. The "surprise" engagement of Instagram influencer Marissa Casey Fuchs…


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Should you ever cross post on social media, what are the pros and cons?

It was announced this week that WhatsApp is  working on a new feature that will allow users to share their WhatsApp Story status automatically added to Facebook Stories, and…


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What is ASMR and should you consider it for your social campaigns? Case studies from Burger King, IKEA and Lynx

ASMR. It's suddenly everywhere and you might not even notice that you've seen it. But what actually is it, and can brands or profiles utilise it to reach new viral audiences?…


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