I spoke to BBC News about THAT ‘fake’ influencer engagement…

I've been chatting to BBC Newsbeat about this week's latest influencer drama, you can see an extract below. The "surprise" engagement of Instagram influencer Marissa Casey Fuchs…


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Should you ever cross post on social media, what are the pros and cons?

It was announced this week that WhatsApp is  working on a new feature that will allow users to share their WhatsApp Story status automatically added to Facebook Stories, and…


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What is ASMR and should you consider it for your social campaigns? Case studies from Burger King, IKEA and Lynx

ASMR. It's suddenly everywhere and you might not even notice that you've seen it. But what actually is it, and can brands or profiles utilise it to reach new viral audiences?…


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What the newest Facebook algorithm changes mean for you…

Another day, another update to Facebook algorithms! As someone who works across social media it’s paramount I stay on-trend with the always-changing algorithms, to ensure content…


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Case study: Live social media from Shell Eco-marathon Asia in Malaysia

Make the Future Live Malaysia featuring Shell Eco-marathon Asia took place this week, and I was on site producing social-first, live and fast turnaround outputs for global and…


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Vine 2.0 app Byte rolls out beta testing… and it looks promising!

Vine is back... well, kind of! As Twitter likes to do, they shut a really promising product down in 2016. Vine was an online platform that allowed users to create short looping…


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YouTube is testing AR, Adidas cracks hashflags and a lost dog is found – Recap the best social of the week

I get asked all the time what's the one thing in social I'm loving right now, or what I've spotted that is bucking the trend. Well, I thought it'd be nice to start sharing some of…


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What can we learn from Lush leaving social media, and is it a trend we’ll see more of?

Lush is known for it's sweet smelling products, ethical backing and overly helpful in-store staff. But this week it's made headlines as one of the only millennial leading brands…


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How the New Zealand shooter was allowed to spread fear across social media

Facebook, Twitter, social media is built for sharing anything. Including terror. The devastating news that poured in this morning as I woke of a terror attack on innocent…


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London City Airport rebrand – Why the new look didn’t take off…

This week, London City Airport today unveiled a new brand identity, which it claims reflects a more dynamic, vibrant and contemporary look, synonymous with modern London. Calling…


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