April 12, 2019
What can we learn from Lush leaving social media, and is it a trend we’ll see more of?
Lush is known for it's sweet smelling products, ethical backing and overly helpful in-store staff. But this week it's made headlines as one of the only millennial leading brands…
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March 15, 2019
How the New Zealand shooter was allowed to spread fear across social media
Facebook, Twitter, social media is built for sharing anything. Including terror. The devastating news that poured in this morning as I woke of a terror attack on innocent…
0 Comments6 Minutes
March 12, 2019
London City Airport rebrand – Why the new look didn’t take off…
This week, London City Airport today unveiled a new brand identity, which it claims reflects a more dynamic, vibrant and contemporary look, synonymous with modern London. Calling…
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March 7, 2019
What The Royal Family’s official social media guidelines can teach us about social control
The royals are calling out abusive, threatening, and discriminatory comments on their official accounts.
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February 25, 2019
Listen in! Hit play on my Neighbours fan podcast…
Neighbours, everybody needs good neighbours… I’ve started a Neighbours fan podcast, with my boyfriend Sam! And it’s going pretty well.
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February 25, 2019
How Papa Johns Pizza went out of flavour on Oscars night…
Oscars night, 2019. One of the biggest nights for social media... and a perfect time for brands to get in on the action.
0 Comments4 Minutes
February 19, 2019
VidCon 2019 London – Another missed opportunity to give the creator community an event to remember?
Another year, another event claiming to be the best influencer event since... well the last. But did it really live up to expectation or the scale of the VidCon LA?
0 Comments4 Minutes
February 12, 2019
I’m off to VidCon Europe in London this weekend… Let’s connect!
I'm heading back to VidCon Europe in London this weekend. It's a Community Festival, Creator Conference, and Industry Summit all wrapped up into one experience, taking place on…
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February 9, 2019
5 must-have apps to raise your Instagram Stories game
Stories are big business for brands and personal users, with 400 million users interacting with Instagram Stories daily. 2/5 of Instagram's 1 billion user-base post Stories daily,…
0 Comments8 Minutes
January 28, 2019
It’s all in the highlight! Instagram will soon let you share direct links to entire Stories
This opens up huge opportunity for brands to keep their self-destructing 24 hour long content going... especially if put into a highlight.
0 Comments2 Minutes