What can we learn from Lush leaving social media, and is it a trend we’ll see more of?

Lush is known for it's sweet smelling products, ethical backing and overly helpful in-store staff. But this week it's made headlines as one of the only millennial leading brands to quit social media…

How the New Zealand shooter was allowed to spread fear across social media

Facebook, Twitter, social media is built for sharing anything. Including terror. The devastating news that poured in this morning as I woke of a terror attack on innocent civilians, it was difficult…

London City Airport rebrand – Why the new look didn’t take off…

This week, London City Airport today unveiled a new brand identity, which it claims reflects a more dynamic, vibrant and contemporary look, synonymous with modern London. Calling the new look “bold”…

How Papa Johns Pizza went out of flavour on Oscars night…

Oscars night, 2019. One of the biggest nights for social media... and a perfect…

VidCon 2019 London – Another missed opportunity to give the creator community an event to remember?

Another year, another event claiming to be the best influencer event since...…

I’m off to VidCon Europe in London this weekend… Let’s connect!

I'm heading back to VidCon Europe in London this weekend. It's a Community…

5 must-have apps to raise your Instagram Stories game

Stories are big business for brands and personal users, with 400 million users…

It’s all in the highlight! Instagram will soon let you share direct links to entire Stories

This opens up huge opportunity for brands to keep their self-destructing 24…

We need to educate influencers. The world isn’t free, and work should pay

Another day, yet another influencer scandal. This time, it’s 174,000 followers…