London City Airport rebrand – Why the new look didn’t take off…

This week, London City Airport today unveiled a new brand identity, which it claims reflects a more dynamic, vibrant and contemporary look, synonymous with…


Read More

What The Royal Family’s official social media guidelines can teach us about social control

The royals are calling out abusive, threatening, and discriminatory comments on their official accounts.


Read More

Listen in! Hit play on my Neighbours fan podcast…

Neighbours, everybody needs good neighbours… I’ve started a Neighbours fan podcast, with my boyfriend Sam! And it’s going pretty well.


Read More

How Papa Johns Pizza went out of flavour on Oscars night…

Oscars night, 2019. One of the biggest nights for social media... and a perfect time for brands to get in on the action.


Read More

VidCon 2019 London – Another missed opportunity to give the creator community an event to remember?

Another year, another event claiming to be the best influencer event since... well the last. But did it really live up to expectation or the scale of the…


Read More

I’m off to VidCon Europe in London this weekend… Let’s connect!

I'm heading back to VidCon Europe in London this weekend. It's a Community Festival, Creator Conference, and Industry Summit all wrapped up into one…


Read More

5 must-have apps to raise your Instagram Stories game

Stories are big business for brands and personal users, with 400 million users interacting with Instagram Stories daily. 2/5 of Instagram's 1 billion user-base…


Read More

It’s all in the highlight! Instagram will soon let you share direct links to entire Stories

This opens up huge opportunity for brands to keep their self-destructing 24 hour long content going... especially if put into a highlight.


Read More

We need to educate influencers. The world isn’t free, and work should pay

Another day, yet another influencer scandal. This time, it’s 174,000 followers strong ‘Dining With Skyler’ a self renounced foodie, who was looking for some…


Read More