Get the social juices running (err) with 5 brands really making leaps and bounds on social media with their creative gold-medal content this #NationalFitnessDay!

I promise… that’s the last sport related pun.

Premier League

With over 20 million followers on Twitter you’ve got a huge demographic of different football fans hoping for different content daily.

But by keeping it focused on the fans and bringing end-users engaging video centric content, they’ve hit a sweet spot on fun, comedy and educational pieces.


UKTV owned Dave is known for it’s humour on social media. I’ve worked with their digital team and they’re always compelled to better themselves, and it comes across with creative assets, social slides… and great community management.


Bringing the themed hashtag day back to your shared content is a great way of making more out of archive or old posts. GQ is great at doing this, using a content schedule to keep things fresh and relevant.


Another telly channel, also known for it’s witty banter… But this time using it’s own programming to bring the conversation back around to their own brand assets.

ITV2 are great at keeping users thinking about their brand.

Heat Radio

Fitness from a radio channel? YES – it works. Bringing relevant content from their favourite pop stars allows Heat to join the trending conversation.

Their audience can get involved and again bring the conversation back to their ‘listen now’ link.

These are just a few examples from today’s National Fitness Day, and of course there’s a handful of these days now happening every day on social media.

It’s always useful to look at whether your brand aligns with the theme or day, and if not… it still may be relevant if your audience would usually be talking about it. But don’t shoehorn in if totally off-brand and irrelevant.

What do you think of the examples? Did you spot any golden social shares? Let me know in the comments below…