I get asked all the time what’s the one thing in social I’m loving right now, or what I’ve spotted that is bucking the trend.

Well, I thought it’d be nice to start sharing some of these online in my blog, so here we are with what I hope will become a recurring feature, and some fun things I’ve spotted on social recently…

YouTube’s Make Up AR

YouTube has rolled out its “try on” feature for Rihanna’s Fenty Beauty YouTube account.

It allows you to try on virtually any of the new range, also whilst watching the YouTube video playing in the top bar from the account. To the bottom you can switch between colour options, as well as shopping directly out of app to the Fenty store.

YouTube is playing around with more e-commerce options, and it’s a great way to keep users engaged and get them onto platform. Unlike Instagram or Snapchat, where lenses can be fun to try out, there’s no user call to action so this is exciting for social media campaigns! I hope you enjoy my lipstick looks, by the way…

Check it out on iOS here.

Adidas goes dark on Twitter

A re-invention of a classic from Adidas made some noise on Twitter this week!

The network has launched a new hashflag, an emoji-like photo that appears alongside a specific hashtag, to celebrate Adidas’s Nite Jogger trainer, which is a modern interpretation of the iconic 1980s running shoes.

But… switching things up, and in a very clever way, it only works when your Twitter app or phone is in night/dark mode. Awesome!

In a release, Twitter said: “Twitter has worked with adidas to create a #NITEJOGGER shoe emoji that is only visible on Night Mode, accentuating the shoes reflective qualities and playing into the name of the product.”

To access Night Mode, go to Settings, then Display and Sound. There, you can toggle Dark mode on or off, and choose whether you’d prefer Dim or Lights Out. Give it a go with any Tweet with #NITEJOGGER.

Lost dog… is found!

Lastly, a cute story from Ireland! A social media campaign was launched when a dog lost it’s owner.

Ireland’s national railway network operator tweeted out a picture of ‘Hamish’ asking if anyone lost their dog after he was found in Heuston Station. Since then, people around the WORLD shared Hamish’s story with the hashtag #LostDog, and he soon went viral.

On Sunday, his family saw it… and responded! They reunited with the dog and revealed he’s actually a Tyson! He’s now been microchipped, so he’ll be much easier to find if he’s ever lost again, a happy ending!

Did I miss any great social media moments? Let me know in the comments below, or Tweet me!